Animal Crossing: Mobile (formal title pending) is a free-to-start mobile application based on the Animal Crossing series set for worldwide release in Fall 2016. The game was announced on April 27th, 2016 as part of Nintendo‘s earnings report for its full fiscal year ending March 31st, 2016. The app is part of Nintendo’s initiative to bring five mobile applications to market by March of 2017 in cooperation with mobile developer DeNA. The title was announced alongside a Fire Emblem mobile application set be released in the same Fall 2016 time frame.
The game was described in the earnings report as a “pure game application” that will “have more prominent game elements” than Miitomo, Nintendo’s first smartphone application, which launched in March of 2016. The report also noted that the application would be designed to “be connected with the world of Animal Crossing for dedicated gaming systems”, suggesting that the application will offer some sort of cross-title connectivity with existing or yet to be released Animal Crossing titles. When Nintendo’s president Tatsumi Kimishima was asked why Animal Crossing was chosen as one of the the first two Nintendo properties to make its debut on mobile, he stated that each property targets a distinct segment of Nintendo’s audience, noting that the Animal Crossing series “has been played by a wide range of consumers including children and women.”